Podcast Revenue Will Jump 85% This Year to Hit $220 Million

Podcast Revenue Will Jump 85% This Year to Hit $220 Million


Next time your friend jokes about starting a podcast, make sure your friend follows through.

According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for podcasts jumped 73 percent from 2015 to 2016.

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RT @ApplePodcasts "Slow down, pay attention, and see the simplicity in things." @Oprah joins @GwynethPaltrow on the first episode of #goopPodcast. Conversations about shifting paradigms and making every choice count. apple.co/2p0jxmy pic.twitter.com/DlXbvq1ubL

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