ADWeek : Sports Content Spikes as Digital and Social Platforms Multiply

ADWeek PRNewser | Sports Content Spikes as Digital and Social Platforms Multiply


“Content is now flooding the podcast space,” said Chris Corcoran, chief content officer at DGital Media. “Podcasts like those from Bill Simmons [a sportscaster formerly at ESPN, now on HBO] have been around for a while, but Serial has put them on the map. Talent is starting to see that you can make money there and they bring their fan base along with them. It’s also a less intrusive platform that allows listeners to multitask.”

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