WHY PODCASTING WORKS FOR LEADING (AND LEADERS)

WHY PODCASTING WORKS FOR LEADING (AND LEADERS)


Executives aren’t always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.

Associations stress out a fair bit about their content strategy—a term I don’t exactly love, because it applies a lot of gravitas to what was once more simply called “communications.” But many meeting hours get filled discussing appropriate channels, proper tone, timing, and so forth. One level, I get it: Budgets and time are limited, members and stakeholders can be easily confused about what your association is up to on a good day, so a little extra effort toward clarity can help.

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