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Chris Corcoran is the Chief Content Officer at Cadence 13, which was formerly DGital Media until a recent rebrand following a 45% acquisition of the company by the radio conglomerate Entercom.

There’s a podcast listener in half of all U.S. households, and boy do they love beer and bottled water, according to new data from Nielsen that aims to help consumer brands match purchase behavior to podcast audiences.

But podcast-obsessed millennials aren’t the first ones to recognize the need to tackle the lack of diversity in radio.

The rising value podcasts gives marketers yet another channel for connecting to an audience.

With the rapid grow, the audio format is proving quite lucrative!

Tourists and fans descend on Chatter in Friendship Heights, a restaurant with a recording studio inside.

Last week’s Apple developers’ conference, WWDC, is one of those major tech events where big announcements are made, products are unveiled, and bold futures are staked. But it’s also a place where many small changes are announced — relatively unglamorous developments that get overshadowed by the sexier news, but that nevertheless have far-reaching implications.

The intimacy of the format has the potential to make listeners feel things—and emotional resonance affects how people perceive information.

It’s 2017 and somehow, somewhere along the way, podcasting became cool again.

One rapidly growing target market has the diverse demographics and strong engagement that advertisers love: Podcasts.