Why the Conversational Power of Podcasting Is the Future of Advertising

It’s been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of “conversations”—conversations between platforms and brands, between brands and consumers. I wonder, what are we talking about when we talk about conversation within the advertising context? .@NFL legend #JohnElway shares insight into off-the-field operations. The MMQB Podcast w/ Peter King ow.ly/RyyV3040haN #Week1 #NFL About 32 minutes ago from DGitalMedia’s Twitter via Hootsuite .@ufc trainer @raylongomma joins @MattSerraUFC as a special guest host. #UFCUnfiltered ow.ly/uWYd303XPMW pic.twitter.com/cikJlnWOPm About 57 minutes ago from DGitalMedia’s Twitter via Hootsuite .@LarryBrownSMU shares …

AdvertisingAge: More Advertisers Say They Are Buying Into Podcasts

Some 21% of advertiser and agency executives said in a July survey that they already advertise on podcasts, up from 15% last September, Advertiser Perceptions said… .@Broncos GM @johnelway shares insight into building a team. The MMQB Podcast w/ Peter King ow.ly/BXXQ3040fA6 #NFL #Game1 #kickoff About an hour ago from DGitalMedia’s Twitter via Hootsuite .@RebeccaMinkoff shares how #NYFW has served as a way to showcase #innovation, not just #fashion. #FortuneUnfiltered ow.ly/ndhJ303XQKB About 3 hours ago from DGitalMedia’s Twitter via Hootsuite .@TaskRabbit CEO Stacy Brown-Philpot discusses how her company is changing the definition of work. #Recode Decode itunes.apple.com/us/podcast/w… About 4 hours …

Peter King And DGital Media Introduce Three NEW MMQB Podcasts

“When DGital Media approached me about doing a podcast series, what was so attractive to me was to have the ability to sit down for real conversations with the biggest names in football…” – Peter King The MMQB Podcast with @peterking available NOW in #iTunes itunes.apple.com/us/podcast/m… twitter.com/si_peterking/s… About 53 minutes ago from DGitalMedia’s Twitter via Twitter for iPhone .@stipemiocicufc calls in ahead of #UFC203 ???? #UFCUnfiltered itunes.apple.com/us/podcast/u… #UFCCleveland #UFC About 2 hours ago from DGitalMedia’s Twitter via Hootsuite .@nyfw starts tomorrow. Before then, listen to Rebecca & Uri #Minkoff share how they continue to make a statement. itunes.apple.com/us/podcast/r… About 2 …

Tony Kornheiser, Welcome to Podcasting!

Starting today The Vertical Podcast Network will air weekdays at 3pm ET
Popular pro basketball driven series features The Vertical Podcast with Woj,
The Vertical Podcast with J.J. Redick and The Vertical Podcast with Chris

Podcasting is Going to be Big Business

There’s lots of chatter about podcasting today — from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what’s coming…

UFC Unfiltered Over 1 Million Downloads

Congratulations to Jim Norton, Matt Serra and UFC Team on reaching 1 million downloads. After just 6 weeks, the show has been well received by critics and fans everywhere. The show goes live every Tuesday and Thursday!

4 Reasons to Listen to JJ

  4 Reasons NBA Fans Should Subscribe to The Vertical Podcast with JJ Redick The rivalry between Duke guard JJ Redick and Gonzaga forward Adam Morrison was a thing of the past – something that hadn’t crossed my mind, really, since Redick ousted Morrison for the bulk of the Player of the Year honors a decade ago in 2006.  

The Vertical: Forefront of NBA news

  BOSTON GLOBE – “Adrian Wojnarowski — known as Woj to his 1.43 million Twitter followers — breaks quality NBA news in such a high quantity that anticipating him getting a scoop has become an essential part of following the league. NBA news — such as his seismic tweet Wednesday night that revealed Dwyane Wade had joined the Bulls — doesn’t seem official until he reports it, and he almost always reports it first.”  

The Vertical Podcast with Woj

    It’s the free agency move that shook the NBA world. On this episode of The Vertical Podcast with Woj, special guest Jeff Van Gundy joins Adrian Wojnarowski to discuss the impact of Kevin Durant joining the Golden State Warriors. What does this seismic shift mean to the NBA as a league?  

Daring Fireball’s John Gruber on Recode Media

  John Gruber has built the world’s most powerful one-man media company, Daring Fireball. On this week’s Recode Media with Peter Kafka, Gruber shares how his journey started and gives insight into the strategy behind monetizing his podcast.