Emma Chamberlain Is the Most Important YouTuber Today
Teens are abandoning hyper-produced personalities for people who seem just like them.
The most talked-about teen influencer in the world doesn't airbrush her photos. She doesn’t have a team of editors and photographers following her around and taking aspirational “plandids.” In fact, she doesn’t make her life seem very aspirational at all: In many of her videos, she looks like she just rolled out of bed. Emma Chamberlain shuns makeup, sometimes skips a shower, and doesn’t seem to care if she looks weird or if her camera is poised at an unflattering angle.