Host-read ads and the play between niche and scale

And Now a Word from Our Sponsor: Host-read ads and the Play Between Niche and Scale


“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner, Slate’s respected editor-in-chief.

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