American Public Media and Cadence13 Team Up for Multi-Year Strategic Partnership
Audio Powerhouses Engage in Multi-Faceted Deal Encompassing Podcast Distribution, Ad Sales, Co-Production, and New Revenue Stream Initiatives
PAUL, Minn. & NEW YORK, June 10, 2021 — Today, leading audio storytelling organizations American Public Media (APM) and Cadence13, an Audacy company, have announced a multi-year strategic partnership.
Through this deal — which is between Cadence13 and the podcast arm of APM — Cadence13 will serve as the exclusive podcast sales representative for APM. Additionally, the organizations will develop future on-demand programming initiatives, co-productions, and collaborative new revenue opportunities.
The partnership brings together APM’s premium podcast programming with the reach and scale of Cadence13’s audio and ad networks, creating unrivaled opportunities for advertisers seeking to align their brands with purpose-driven content across business news, investigative journalism, lifestyle, as well as kids and family - to reach a large loyal audience of listeners.
Remarked Lily Kim, General Manager of APM’s podcast division, “Our organizations share a complementary vision for premium audio storytelling and we are delighted to form a partnership with an established powerhouse like Cadence13 that will help us expand our collective reach and pursue new ways to connect directly with our fans. A cornerstone of public media is the commitment to serve our listeners by providing meaningful content that enriches, informs and builds community. This partnership will further enhance our ability to deliver on that mission.”
“Cadence13’s objective is to align with the best,” said Chris Corcoran, Chief Content Officer, Cadence13. “Partnering with APM, one of the most premium networks in the industry, brings together two of the most accomplished podcast companies for unmatched opportunities for scale and development. We are so proud to be joining forces with the entire team at APM, and look forward to taking this to market together.”
APM’s podcast lineup reaches an audience of more than 3M listeners and 17M+ monthly downloads. This spans a portfolio that includes the prestigious Marketplace franchise; the investigative juggernaut In the Dark; an award-winning Kids and Family vertical that includes four of the top 25 podcasts in the category; and a growing Lifestyle vertical featuring classics such as The Splendid Table hosted by celebrity cookbook editor Francis Lam, legendary comedian Tig Notaro’s advice show Don’t Ask Tig, and critically lauded mental wellness series Terrible, Thanks for Asking from multi-hyphenate writer-podcast host-performer Nora McInerny.
Cadence13 is a hit machine of premium shows including We Can Do Hard Things with Glennon Doyle, The Goop Podcast, You Must Remember This, Gangster Capitalism, It Was Said with Jon Meacham, The ETC’s with Kevin Durant, 4D with Demi Lovato, and many more.
Audacy, Cadence13’s parent company, will support this partnership through marketing and development opportunities across its radio and digital platforms.
UTA brokered the deal on behalf of American Public Media.
About American Public Media
American Public Media® (APM) is the national programming and distribution division of Minnesota Public Radio® and reaches nearly 17 million listeners via approximately 1,000 public radio stations and nearly 400 commercial stations nationwide each week. APM is one of the largest producers and distributors of public radio programming in the world, with a portfolio that includes BBC World Service, Marketplace®, and the leading classical music programs in the nation. APM offers a diverse array of podcasts featuring the best in food, culture, entertainment, business and investigative journalism. For more information on APM, visit americanpublicmedia.org.
Source: Data are copyright Nielsen Audio, Nationwide DMA data, Persons 12+, Fall ’20.
Cadence13, an Audacy company, is a leading podcast studio dedicated to premium storytelling and production and was named one of Fast Company’s “World’s Most Innovative Companies for 2019.” Our roster of critically-acclaimed shows and personalities reflects the diverse conversations and interests happening in the world, led by a collection of voices that include, Lili Anolik, Rachel Brathen, Dean Budnick, Emma Chamberlain, Lauren Conrad, Darren Criss, Remi Cruz, Charli D’Amelio, Dixie D’Amelio, Heidi D’Amelio, Marc D’Amelio, Glennon Doyle, Kevin Durant, Elle Fanning, Jon Favreau, Emily Jane Fox, Dr. Eddie S. Glaude Jr., Lizzy Goodman, Mark-Paul Gosselaar, Joseph Gordon-Levitt, Shawn Levy, Demi Lovato, Joe Hagan, Este Haim, Andrew Jenks, Sarah Knight, Tony Kornheiser, Payne Lindsey, Michael Lombardi, Karina Longworth, Jon Lovett, Alisha Marie, CJ McCollum, Jon Meacham, James Andrew Miller, Elle Mills, Mike Murphy, Leon Neyfakh, Michaela Okland, Anna Palmer, Gwyneth Paltrow, David Plouffe, Ellen Pompeo, Katherine Schwarzenegger Pratt, JJ Redick, Davis Reid, Ben Reiter, Doc Rivers, Duncan Robinson, Rhett and Link, Jake Sherman, Tommy Vietor, Adnan Virk, Jessica Wapner, Tim Weiner, Ashley West, iO Tillett Wright, Andrew Yang, and many more. These storytellers represent both established and emerging personalities across sports, business, tech, politics, entertainment and news. Cadence13 is the home of C13Features, the pioneering podcast studio focused on creating a wide-ranging slate of feature-length fictionalized audio “movies for your ears,” and the Peabody Award-nominated C13Originals documentary studio, and has a broad range of programming partners including: American Public Media, Comments by Celebs, Crooked Media, Entertainment Weekly, goop, Granity Studios, Headspace, HISTORY, Meredith, Mythical Entertainment, Punchbowl News, PushBlack, Ramble, Seven Bucks Productions, Smosh, Sports Illustrated, Tenderfoot TV, theSkimm, The Try Guys, ThreeFourTwo Productions, TNT, Unsolved Mysteries, Up and Vanished, Vanity Fair, Who? Weekly and Yoga Girl, among others. Cadence13 is headquartered in New York, with offices in Los Angeles and San Francisco.
Audacy, Inc. (NYSE: AUD)is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).
The Lippin Group for American Public Media
American Public Media