Emma Chamberlain Is the Most Important YouTuber Today

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Emma Chamberlain Is the Most Important YouTuber Today



Teens are abandoning hyper-produced personalities for people who seem just like them.

The most talked-about teen influencer in the world doesn't airbrush her photos. She doesn’t have a team of editors and photographers following her around and taking aspirational “plandids.” In fact, she doesn’t make her life seem very aspirational at all: In many of her videos, she looks like she just rolled out of bed. Emma Chamberlain shuns makeup, sometimes skips a shower, and doesn’t seem to care if she looks weird or if her camera is poised at an unflattering angle. 

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