Half of U.S. Households Are Listening to Podcasts-Nielsen

Half of U.S. Households Are Listening to Podcasts: Nielsen

There’s a podcast listener in half of all U.S. households, and boy do they love beer and bottled water, according to new data from Nielsen that aims to help consumer brands match purchase behavior to podcast audiences. “Advertisers are eager to explore the world of podcasting but they don’t really know much about the podcast audience,” said Bruce Supovitz, Nielsen Audio svp. “That is all about to change.”

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