The Power of the Podcast

The Power of the Podcast


With its growing audiences and unique star-making ability, the power of the podcast is undeniable. Podcasts — downloadable digital audio or video files — first appeared in 2003, but over the past few years the medium has experienced a boost in both popularity and options. Now it seems that everyone has a podcast — Shaq, Lena Dunham, even Snoop Dogg.

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